BRAND STORY  

Victoria’s Secret was purchased by L Brands and evolved into a leading global retailer over 25 years ago. The brand has continued to grow and evolve into a leading global retailer. 

Victoria’s Secret owns sexy. From lingerie to fragrance, skin, body and hair care to cosmetics, we are the sexy expert with young, glamorous, sophisticated products designed to let every customer discover her inner supermodel. 

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Victoria’s Secret products are available at U.S. Retail stores, international locations, through catalogue and internet allowing us to maintain an essential balance. Our success does not hinge on the performance of a single channel. 

US RETAIL - OVER 1,000 DOORS

INTERNATIONAL VSBA STORES - OVER 375 DOORS BY THE END OF 2015

Victoria’s Secret Beauty & Accessories is a retail format in the L Brands international growth strategy. The Victoria’s Secret Beauty & Accessories concept gives customers access to an assortment of the best- selling VS Beauty products from prestige fragrances to body care. This concept also offers branded accessories including cosmetic cases, bags, small leather goods, travel & business collections, sunglasses and an assortment of the brand’s best-selling panties.

Our aspiration: within 3 years grow VSBA to +$1 Billion retail sales globally and store count to +700 stores.