Retailing on-board for £159, this new watch has an impressive list of features, including: incoming call alert, Email, SMS, Social Media, Calendar Events, Pedometer, Calorie Counter, Sleep Monitor and Missed Calls. Android and IOS compatible, the watch has Swiss Parts Movement making it of a similar high quality to the rest of the Aviator offering.

Stuart McGuire, Chairman, Scorpio Worldwide, comments, “We have been watching the rise of smart watch technology for a number of years with a lot of interest. It has become a huge part of the domestic watch market, and it won’t be long until a large percentage of the watches sold in travel retail will have some form of smart technology. Being the leading inflight distributor in travel retail, we were determined to be the first to launch smart watch technology into the channel, and partnering with the most successful inflight watch brand of all time makes it sure to be popular with both our customers and their passengers.

“One of the main issues we see with current Smart Watches offered on the market is the lack of styling, and the fact that that most of them don’t look like normal watches. We have addressed both of these issues and combined classic Aviator styling with Smart Watch features,” adds McGuire. 

For avid diving fans, the launch of the new Aviator Special Ops Professional Diver Watch will be pleasing to the ear. Water resistant to 200M/650ft and constructed with a solid stainless steel 44mm case featuring a uni-directional rotating bezel and screw down crown, this new watch ensures that no man will ever lack style, no matter what depth he is at. The addition of a blue textured dial with calendar and luminous hands and indices means that the time and date will always be to hand. The ultimate high performance watch without the high performance watch price. Tough. Robust. Prepared.

“The new diving watch is a great addition to the Aviator portfolio. You don’t need to be a diving fan to enjoy the benefits of the watch; it’s stylish look and design gives it a broad appeal,” adds McGuire.



Stuart McGuire, Chairman, Scorpio Worldwide, comments, “The feedback we received when Daisy Dixon was first launched in Cannes was astonishing. We knew it was going to go down well, but now we are thinking that this brand could really push the ladies’ watch market to a whole new level. The brand is completely different to anything else you will find in the channel, which makes it very appealing to a lot of our customers. We have always taken pride in releasing brands that are unique, innovative, and appealing to travellers, and Daisy Dixon ticks all of those boxes.”

Since its launch, Daisy Dixon has achieved listings throughout Europe and the Middle East, including: easyJet, Thomson, Air Arabia, Virgin, Etihad, Thomas Cook Scandinavia, KLM, Air Austral, and Oman Air.
The range of inflight exclusive watches has had an update, with several new styles added, along with new materials and designs - yet still retaining the very successful floral and polka dot themes. Originally a pure online brand, Daisy Dixon has built up a large following, becoming well-known for its supermodel named watches. With packaging that has been designed specifically for inflight, the fashionable watches are partnered with either a matching half bangle, or two changeable straps. The Daisy Dixon range offers high fashion for low cost, making it an ideal gift item for a trend loving traveller.

“TFWA Asia Pacific is the ideal place to introduce the brand to our Asian customers. By letting them see for themselves what the brand has to offer to both their airlines and passengers, we are hoping that we can gain signficant business in the region,” adds McGuire.



TFWA World Exhibition saw the company launch an extension of its hugely successful Aviator F Series to include a Vintage Collection that pays homage to 1940s and 1950s pilot watch styles. The range has proven to be hugely successful, and as a result Scorpio Worldwide has now added additional designs, giving it a broader appeal. Additionally, the Aviator F Series will now compromise more traditional chronograph pilot watches, thanks to increasing interest in this trend.

Chairman, Stuart McGuire comments, “The Aviator range has seen a number of upgrades and extensions over the years, this is to ensure that we are constantly providing our customers with designs that are on trend, and emulate what is currently on the high-street. The Vintage Collection has already proven to be popular with our customers, so we are confident that the new additions to the range will only add to this.”

Scorpio Worldwide will also be showcasing a selection of Timberland’s best-selling watches. The collection sits at a lower price point than those that are found in the domestic market, but still, provide consumers with the same great quality and detail from the internationally loved brand.

The revamped jewellery brand, Pierre Cardin will also be making an appearance at the show, where there will be the first-time introduction of Gentleman’s and Ladies Watch Sets with the popular Nato strap design. The collection will also see more striking colours added to the already successful Watch and Jewellery Sets, along with the more traditional designed pieces. Additionally, Scorpio will be showing a selection of the ever popular Pendant and Earring Sets, along with some new design ideas for individual pieces.

Continuing to be heavily involved in the electronics category, Scorpio Worldwide will be introducing the world’s smallest 3-pole travel adapter from S-KROSS. This, along with high-quality power-banks, and a unique charge and sync alarm cable called the S-KROSS Buzz, is a totally new direction for the brand, and one that Scorpio Worldwide is hugely supportive of.

“We’ve been the exclusive in-flight distributor for S-KROSS for over 10 years now, and it has grown into a very successful partnership. These new products are expanding what the brand has to offer to the market, so we are delighted to be a part of this,” adds McGuire.



Scorpio Worldwide Chairman Stuart McGuire comments, “We are delighted that the Yamaha Factory Racing VR/46 watch by TW Steel has been recognized as the best new watch this year. The watch was initially launched at TFWA Asia Pacific and the feedback was extremely positive, and we even managed to secure our first listings there and then. I would like to thank the DFNI Editorial Team for voting for us and as ever congratulate the team at Scorpio Worldwide that work so hard, day in day out, to get products like this to the market successfully.”

In addition, Skross – providing innovative solutions for mobile travelers – was highly commended in the Best Gift Product category for its new Reload Batteries, which Scorpio Worldwide distributes globally.



At a major presentation to its customers in Brighton this month, Scorpio Distributors announced a new identity for the company: Scorpio Worldwide, with a new logo, upgraded website and improvements throughout the company. Senior management changes were also announced with Stuart McGuire taking over as Chairman with immediate effect and current Chief Operating Officer Ian Cowie becoming Managing Director. The company also announced the opening of a new regional office in Dubai at Jumeirah Lake Towers.

Taking over the Seattle Hotel in Brighton, Scorpio gathered customers from all over the world to explain the reasons behind the change; in usual company style combining business presentations with fabulous entertainment and a fun product trade show which enabled one lucky person to win a weekend in Moscow with visits to the Ballet and Moscow Air Show, courtesy of Scorpio and Aviator brand-owner Volmax.

Introducing the proceedings, Stuart McGuire thanked his customers, partners and own employees for their incredible support and hard work over the years. Founded in 1995 with just three employees, Scorpio now has a staff of over 50 and a turnover of close to $100m (including third-party contracts) 'I never dreamt of building a company of the size and with the success as we have today,' said McGuire. 'To say I am proud is an understatement.' In 2007 – with a turnover of $16m annually - Scorpio went into partnership with Heinemann, which took a 51% stake in the company, enabling it to acquire the distribution rights for a number of leading perfume and cosmetics companies in the UK and – in some cases – regionally and globally. 'This has really fuelled our growth and P&C now accounts for around 30% of our turnover,' said McGuire.

Scorpio's remit has been to 'be seen as a seamless link between brands and clients', continued McGuire highlighted the massive changes in the airline industry over the past five years through acquisitions, mergers, bankruptcies– plus the growth of LCC's, the effect of LAGS, the financial crisis, growing dominance of internet sales, terrorism etc – had all put huge pressure on the ability to retail in the air. McGuire believes the company's sound financial footing has led to an increase in sales as clients have moved away from some suppliers who have not been able to honour advertising commitments or sale or return agreements, an essential part of the in-flight business. ‘As a result, we have seen sales growth of 300% in the last six years, not including third-party contracts,' he continued, pointing to Aviator Watches as the most listed product on airlines globally. In 2006 Aviator sold 15,000 units worth £1.35m at retail. In 2011, the brand sold 170,000 units worth £19m.

While airlines have always been Scorpio's core business, the company is now actively developing its travel retail ground sales. 'Airlines will always remain our core and the most important sector of our business, but we do recognise that the most growth potential is on the ground,' said McGuire. In just six years the Travel Retail Sales division has grown from nothing to over 600 retail listings.

Today Scorpio does not want to be known just as a distributor, hence the name change. 'We are a sales and marketing company that distributes products and works worldwide with almost every airline in the world and most travel retail groups.' But when you are bigger, your customers expect more and it was, therefore, time for Scorpio to look at itself, look at how far we have come, where we're at and where we need to go in order to develop ever closer relationships with our clients.'

Following a series of in-depth customer surveys and one to one interviews, both internally and with clients externally, Scorpio has emerged with a new identity, new branding and refreshed a set of values: friendly, authentic, thorough and pioneering. The new logo is pivotal to the new identity: – the 'o' of Scorpio communicating the philosophy, nature and heart of this family-led business: inclusivity, a circle of friends, a 360-degree service.

Managing director Ian Cowie explained that the surveys had been carried out over the past two years to ascertain 'What does the Scorpio brand stand for'. 'It's really about sales, marketing, service and fulfilment,' he said. 'We are a house of brands offering a 360-degree service. We didn't want to change the nature of who we are or lose sight of the past. We are the same company with the same core values, and the same people – we've just become a lot bigger and in some areas, we needed to improve. So in effect, it's business as usual – but with enhancements.'

All areas of the business were examined including product delivery and availability, account handling, and product presentation and marketing support. Based on feedback received, the company has made a number of changes and improvements including improving availability of products within the P&C category, restructuring its regional teams, upgrading its communication/marketing support materials, introducing a wider range of innovative, unusual and on-trend brands such as Skin Doctors, Lip Smackers, Di Palomo and Hot Diamonds, 'We have to balance the heritage of the company with the needs of our customers today to ensure we are fit for purpose, not just now but in the future,' he said.

One key area has been the need for additional investment in IT and resources. 'We've implemented a 20% increase in resource over the past 18 months and are still recruiting – including a new buyer specifically focussed on innovation,' he said. 'Within IT, we have totally replaced our equipment and have upgraded our presentation facilities.'

Part of this investment is a totally new website, due to launch very soon, which sets new standards in terms of product information and marketing support. 'Our aim is that it will be the best website of its kind in the business,' said Cowie. 'Dynamic and groundbreaking it will revolutionise the marketing and promotional support we can offer our customers.'
Sales and Marketing Director Richard Kennedy finished the morning presentations with a product update, highlighting products for the coming year, such as Aviator and the new brands such as Sturmanskie watches, and new lines across the watch, jewellery and gift sets, children's and essential travel products categories. A final tribute was paid to the company and, in particular, Stuart McGuire by Martin Moodie founder and chairman of The Moodie Report.

After lunch, customers were then put into groups and spent a fun afternoon learning about the various products available for 2013. At each presentation 'Satellite Space Cards' were stamped, the completed cards being entered for the Moscow trip prize draw. This was drawn at the evening event and won by Carolyn Mariani of DFASS America.
Customers attending the event included DFASS Group Singapore and America, Saint-Honore Panama, St Doras Taiwan, Saudi Airlines, Traveller Dubai, Lojas Francis Portugal, British Airways, Virgin Atlantic Airway’s, Tourvest, Jet2, Flybe and many others from the UK and Europe.

During his speech, Stuart McGuire also played tribute to his pioneering father – Bruce McGuire – without whose entrepreneurial spirit 'none of this would ever have happened' and to his late colleague and close friend Alan Edwards.

Enquiries: Richard Kennedy, Scorpio Worldwide
Tel: (44) (0) 1293 411733
Fax: (44) (0) 1293 414544

Rowena Holland, Essential Communications
Tel: (44) (0) 208 405 8109
Fax: (44) (0) 208 405 0330

November 2012



Scorpio Distributors returns to TFWA World Exhibition (stand Mediterranean Village P8) with exciting new brand additions to its incredibly strong watch portfolio.

Brand new is a collection of Sturmanskie watches, developed specifically for Scorpio,  which includes a replica of the first watch worn in space by cosmonaut Yuri Gagarin in 1961. Back in the 1960s Sturmanskie watches were the standard issue for Soviet pilots and were not available to the public – they were chosen because of their military precision, workmanship and reliability. Scorpio is now bringing this amazing brand to travel retail with an exclusive collection of men’s retro watches, sympathetically designed to replicate the originals and- in particular – the Gagarin model. 

Also new are an exclusive collection of Hot Diamonds watches, introduced following the incredible success of the jewellery range, and a special inflight range from renowned British designer Vivienne Westwood. Exclusive to travel retail from Scorpio, this latter collection includes three ladies and two men’s models featuring stainless steel or gold plated case; black, cream or pink dials for women; black or brown dials for men; and black, cream of pink leather straps for women; silver or black leather straps for men. Travel retail prices will be in the region of $265.

Scorpio is also introducing watches under the Levi’s brand name. This globally renowned original and authentic jeans brand – now has a cool and stylish range of watches, designed to reflect the brand values of innovation, renewal and reinvention, while retaining the heritage roots. There are five different collections available including the LTG08 Standard with symbolic Levi’s colour stitching, red luminous hands and 3D printing on black or white dial; LTHO5 Core – a simple design in white, black or purple enhanced with Swarovski crystals; and LTH07 Standard – winner of the Red dot product design award – a touch screen LED watch where the wearer slides his/her finger across the screen to check the time/date. It also has a mysterious message functionwhich gives the wearer inspiration and encouragement for any circumstance he/she may come across. Every day a message like, “Does it matter?”, “Be Tough”, “Let It Be”, “Don’t regret it”, “Go Forth” will be displayed randomly. Retail prices are from £59.
Also on the show will be new models for Aviator and the classic Swiss brand Jacques de Manoir, while on the jewellery front Scorpio will be showing the latest collections for Pierre Cardin and gift sets for adults and children from Time Design.

Enquiries: Richard Kennedy, Scorpio Distributors Ltd
Tel: (44) (0) 1293 411733
Fax: (44) (0) 1293 414544

Rowena Holland, Essential Communications
Tel: (44) (0) 208 405 8109
Fax: (44) (0) 208 405 0330

September 2012