Stuart McGuire, Chairman, Scorpio Worldwide, comments, “The feedback we received when Daisy Dixon was first launched in Cannes was astonishing. We knew it was going to go down well, but now we are thinking that this brand could really push the ladies’ watch market to a whole new level. The brand is completely different to anything else you will find in the channel, which makes it very appealing to a lot of our customers. We have always taken pride in releasing brands that are unique, innovative, and appealing to travellers, and Daisy Dixon ticks all of those boxes.”
Since its launch, Daisy Dixon has achieved listings throughout Europe and the Middle East, including: easyJet, Thomson, Air Arabia, Virgin, Etihad, Thomas Cook Scandinavia, KLM, Air Austral, and Oman Air.
The range of inflight exclusive watches has had an update, with several new styles added, along with new materials and designs - yet still retaining the very successful floral and polka dot themes. Originally a pure online brand, Daisy Dixon has built up a large following, becoming well-known for its supermodel named watches. With packaging that has been designed specifically for inflight, the fashionable watches are partnered with either a matching half bangle, or two changeable straps. The Daisy Dixon range offers high fashion for low cost, making it an ideal gift item for a trend loving traveller.
“TFWA Asia Pacific is the ideal place to introduce the brand to our Asian customers. By letting them see for themselves what the brand has to offer to both their airlines and passengers, we are hoping that we can gain signficant business in the region,” adds McGuire.