Retailing on-board for £159, this new watch has an impressive list of features, including: incoming call alert, Email, SMS, Social Media, Calendar Events, Pedometer, Calorie Counter, Sleep Monitor and Missed Calls. Android and IOS compatible, the watch has Swiss Parts Movement making it of a similar high quality to the rest of the Aviator offering.
Stuart McGuire, Chairman, Scorpio Worldwide, comments, “We have been watching the rise of smart watch technology for a number of years with a lot of interest. It has become a huge part of the domestic watch market, and it won’t be long until a large percentage of the watches sold in travel retail will have some form of smart technology. Being the leading inflight distributor in travel retail, we were determined to be the first to launch smart watch technology into the channel, and partnering with the most successful inflight watch brand of all time makes it sure to be popular with both our customers and their passengers.
“One of the main issues we see with current Smart Watches offered on the market is the lack of styling, and the fact that that most of them don’t look like normal watches. We have addressed both of these issues and combined classic Aviator styling with Smart Watch features,” adds McGuire.
For avid diving fans, the launch of the new Aviator Special Ops Professional Diver Watch will be pleasing to the ear. Water resistant to 200M/650ft and constructed with a solid stainless steel 44mm case featuring a uni-directional rotating bezel and screw down crown, this new watch ensures that no man will ever lack style, no matter what depth he is at. The addition of a blue textured dial with calendar and luminous hands and indices means that the time and date will always be to hand. The ultimate high performance watch without the high performance watch price. Tough. Robust. Prepared.
“The new diving watch is a great addition to the Aviator portfolio. You don’t need to be a diving fan to enjoy the benefits of the watch; it’s stylish look and design gives it a broad appeal,” adds McGuire.
TFWA World Exhibition saw the company launch an extension of its hugely successful Aviator F Series to include a Vintage Collection that pays homage to 1940s and 1950s pilot watch styles. The range has proven to be hugely successful, and as a result Scorpio Worldwide has now added additional designs, giving it a broader appeal. Additionally, the Aviator F Series will now compromise more traditional chronograph pilot watches, thanks to increasing interest in this trend.
Chairman, Stuart McGuire comments, “The Aviator range has seen a number of upgrades and extensions over the years, this is to ensure that we are constantly providing our customers with designs that are on trend, and emulate what is currently on the high-street. The Vintage Collection has already proven to be popular with our customers, so we are confident that the new additions to the range will only add to this.”
Scorpio Worldwide will also be showcasing a selection of Timberland’s best-selling watches. The collection sits at a lower price point than those that are found in the domestic market, but still, provide consumers with the same great quality and detail from the internationally loved brand.
The revamped jewellery brand, Pierre Cardin will also be making an appearance at the show, where there will be the first-time introduction of Gentleman’s and Ladies Watch Sets with the popular Nato strap design. The collection will also see more striking colours added to the already successful Watch and Jewellery Sets, along with the more traditional designed pieces. Additionally, Scorpio will be showing a selection of the ever popular Pendant and Earring Sets, along with some new design ideas for individual pieces.
Continuing to be heavily involved in the electronics category, Scorpio Worldwide will be introducing the world’s smallest 3-pole travel adapter from S-KROSS. This, along with high-quality power-banks, and a unique charge and sync alarm cable called the S-KROSS Buzz, is a totally new direction for the brand, and one that Scorpio Worldwide is hugely supportive of.
“We’ve been the exclusive in-flight distributor for S-KROSS for over 10 years now, and it has grown into a very successful partnership. These new products are expanding what the brand has to offer to the market, so we are delighted to be a part of this,” adds McGuire.
The BIG news in Singapore is the launch of The Yamaha Factory Racing VR | 46 Watch Collection by TW Steel. A collection of eight watches with 45mm carbon cases, comprising four chronograph models and four 3-hand models with black, blue, white or yellow silicon straps, this collaboration delivers on its promise to bring the passion, performance and excitement of MotoGP superstar Valentino Rossi in a stealth by TW Steel design. A racer’s watch inspired by the master himself, accept no substitute.
The official launch takes place on the Scorpio stand on Tuesday May 12th 2015 at 1700 hours when Scorpio’s Sales & Marketing director Richard Kennedy will explain the strategy behind the new introduction. Scorpio’s leading success story Aviator sees new men’s and ladies collections that focus on the latest dial-colour and finish trend. For men there are 12 new models in all, including three with various dial colours and finishes; all chronographs that maintain the Aviator design principals, look and feel. For ladies, Aviator introduces five new models, combining blue and purple dials with interchangeable straps in a range of colours, finishes and materials. Favourite designer Karen Millen offers a range of contemporary classic watches featuring contrasting elements with the finest leather straps. In Singapore, three new models are being introduced – all updates to existing designs. The first two are strap versions of the popular small round model, one in polished stainless steel with white dial and strap, the other finished with rose gold plating, chocolate colour dial and strap. The third watch is another version of the ladies cocktail watch with silver dial and pearlized azure blue strap. All come with Swarovski elements creating serious wrist candy for any Karen Millen lover! Everyone who wears a watch had to learn to tell the time initially – the latest Time Design Time Teaching Watches for boys and girls make the process great fun by including easy to use and understand activities.Also aimed at children, the Ani-snap Mix and Snap comes with a snap on wristband and three interchangeable fun watch heads: dog, owl and penguin.
Within the jewellery sector, Scorpio’s long-standing favourite brand Pierre Cardin is expanded with two new watch and jewellery set families in a range of new colours and designs. These include new pendant and earring sets, six new bangles and bracelets, plus a new interchangeable pendant set concept. Finally, from the sophisticated and classy Danish designer Dyrberg Kern, Scorpio is offering buyers three new gorgeous bangles finished in gold plating with black and white enamel detailing.
Says Richard Kennedy: “One of Scorpio’s key company values is ‘Pioneering’ and at this year’s Singapore show this is more evident than ever – not just in the new watch and jewellery collections we will be displaying, but across the board. “Watches and jewellery are, however, core to our portfolio and I am really thrilled with the new and refreshed collections now available. Adding The Yamaha Factory Racing VR | 46 Watch Collection by T W Steel is a real coup for us and I look forward to telling everyone more about it on Tuesday at our launch event.”