Scorpio Distributors and Emirates Airlines joined forces earlier this year in an exciting cabin crew incentive program called The Big Idea.
Sponsored by Scorpio, with the first prize of $5,000, the Big Idea invited Emirates crew to come up with ideas for potential inflight products. Prizes were also offered for the runner-up ($2,500), while each of the eight finalists received gifts from Scorpio. As an added incentive, the winning entry would be produced by Scorpio and sold onboard Emirates.
Attracting more than 200 entries, the winning submission from Michelle Carbonnell was a piece of jewellery reflecting all colours of the rainbow in crystals. Scorpio hopes to have the piece in production and available onboard by July 2013 latest.
‘We were absolutely delighted with the response to the Big Idea,’ says Scorpio Group Managing Director Stuart McGuire. ‘The enthusiasm for the concept from the crew was incredible and the ideas put forward were really very well thought out and inventive. It’s certainly something that we want to run again with Emirates and can see it becoming a bigger event next year.’
Added John Sime, Vice President Retail Services, Emirates Airlines: ‘Incentivising cabin crew is extremely important in the Emirates philosophy and Scorpio has always been very supportive in working with us to create initiatives that will inspire our team. The Big Idea has proved to be a very successful concept which the crew really bought into.’
Runner up was Yousuf Khan who came up with Comikase board game. Other ideas submitted by the eight finalists included Cassandra Iuliis for her Bon Voyage scarf collection; Cristina Naicu with her photo collection; Dannya Baiocchi who created an Emirates Cabin Crew doll; Lilita Kittisaksoontorn for her Gummy-Gimmick; Mario Cendana for The Edge; and Nalina Narakorn for Aroma by Emirates.
Enquiries: Richard Kennedy, Scorpio Distributors Ltd
Tel: (44) (0) 1293 411733
Fax: (44) (0) 1293 414544
Rowena Holland, Essential Communications.
Tel: (44) (0) 208 405 8109
Fax: (44) (0) 208 405 0330