POWERED BY HERITAGE
An elegant and timeless product with a sport and contemporary touch
Officine Alfieri Maserati was founded on 1 December 1914 in Bologna, Italy. Since then, Maserati has played a consistently important role in the history of sports car culture and its development. Nearly a century of activity has brought with it glorious achievements both on the road and the track as well as more challenging times, which have helped forge the company’s character and personality. Maserati’s history involves its glorious sporting achievements and the launch of great road cars. Its relocation from Bologna to the current site in Viale Ciro Menotti, Modena, in 1940 and its acquisition by Ferrari, completed in 1997, are just two examples of the many major events in the development of Maserati’s expansion strategies and the launch of its new cars. Maserati is a brand that began life in a local context but then went on to become a major international player, with representation in 57 countries.
Provide an elegant and timeless product with a sporty and contemporary touch.
DNA: Iconic signature details reflect the brands unique Italian style recognizable all over the world for a sporty-elegant product.
DESIGN: Essential, sophisticated and timeless look with a strong personality. Every detail from interior and exterior design become inspirations for product development. High attention to single details.
MOVEMENT: The mechanics of Maserati is celebrated through the use of Automatic Skeleton Movement. A watch that reflects the brand’s mission: creating a product with high performance combined with a refined timeless style.
WIDE RANGE OF PRODUCTS: Wide offer of both classic and sporty collections to reflect the different souls of the brand without sacrificing its elegant touch.