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EMPECCABLE | HIGH STANDARD OF QUALITY | GREAT VALUE FOR MONEY RATIO| FASHION & INNOVATION

Large eyewear collection combining contemporary elegance & perfection associated with a desirable lifestyle

BRAND DNA

The German HUGO BOSS Group founded in 1924 is one of the leading companies in the premium and luxury segment of the apparel market.

The Brand Promise: always being impeccably dressed in every situation.

Hugo Boss eyewear perfectly reflects the Brand DNA, thanks to innovative design and classic elegance. 

TARGET

Self-confident, independent, well educated and professionally successful men and women looking for a classic and elegant product that can be worn in every occasion and requiring a high standard of quality and craftsmanship.