A GLOBAL LIFESTYLE BRAND
The Beverly Hills Polo Club brand was established in 1982. Inspired by both the luxury and heritage of Beverly Hills, the brand captures the excitement of the sport of polo along with the exclusivity of membership in a private club. With its highly aspirational iconic logo, the brand was immediately successful in the USA and rapidly emerged as a global brand.
The Beverly Hills Polo Club brand image brings together the relaxed elegance of Beverly Hills with the added dimensions of physical strength and the heritage sport of polo.
Beverly Hills Polo Club brings together these aspirational elements and grounds them, in a group atmosphere that is warm, sociable and at the same time exclusive. Beverly Hills Polo Club is much more than a Fashion Brand. It is an Experience.
The Beverly Hills Polo Club is a global lifestyle brand. Available in over 80 countries, brand sales are estimated over $1.5 billion. Comprehensive product lines present the Beverly Hills Polo Club Image in fashion categories that include, watches, fragrances, apparel, footwear, sunglasses, luggage, home textiles and furniture.
Distribution channels include stand-alone boutiques, department store shop-in-shops, on both major streets and key malls.