Since the year 2000, Aviator has provided watches to people of the most extreme professions, such as the military, rescuers and pilots, as well as to watch and aviation lovers, building an excellent reputation for more than a decade in Europe, America and Asia. In 2006 Aviator became the official timekeeper of the Russian “Swifts” aerobatic team whose pilots fly the legendary MIG-29 fighters.

In 2007 the Aviator F-Series Collection debuts for Travel Retail and quickly establishes itself  as a leader in in-flight watch retailing. Offering a selection of precision, high quality aviation inspired watches featuring world-timers, chronographs and dual-time models for men and a ladies selection that enjoys huge success with interchangeable strap models. The F-Series Collection continues to innovate and develop, offering a wide range of  designs, features and finishes. Always utilising the highest quality materials and expertly manufactured F-Series is still leading the way in terms of innovation and design. In 2015 Aviator is introducing F-Series Vintage that pays tribute to the Aviators of years past. Designs and colours that would have been familiar in the pre jet engine era. These watches combine yesterday with today by using high quality, modern materials and assembly techniques. The collection offers chronographs with tachymeters that the pilots of yesterday would have relied on to calculate speeds and distance travelled  as well as less complicated 3-hand models.